Andreas Widmer

How many times have you heard someone say, "It’s not personal; it’s just business"?
That attitude reflects a belief that business needs to be cut-throat, that it’s a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn’t have to be that way. 
 
The Art of Principled Entrepreneurship...